Defining how campaigns translate for Digital, using my experience of Front end Development to customise slots across the site, Email, Digital Marketing and Paid Social. Collaborating and aligning designs with teams such as in-store Graphics and Visual Merchandising teams.
The beauty Advent Calendar
Designing and building select interactive hero Marketing projects: The Liberty Beauty advent calendar, is a very high profile launch, that is surfaced in multiple areas throughout the site throughout the run up to the Christmas peak.
The goal for the above custom page builds, housed within the editorial hub. Was to create a destination where customers can seek key information on featured products within both the men's and Women's calendars. Other functions include being able to link through to supporting brand strengthening content and to purchase the advent calendar or full size products should they wish.
Use of HTML, CSS & JS
Front end development
FuturLiberty was a particularly large scale brand building campaign; working together across both Liberty London’s Fabrics B2B and B2C site. A key print, its own colour palette and specific font use was consistent throughout, tying in the wider omnichannel activity.
Email Marketing
Bringing in elements of movement and interactivity for large campaigns, defining best approach for each channel
HTML, CSS and JS
Producing reusable identities for frequently running campaigns. Certain promotions that had high sell through rates, that didn't make financial sense to shoot.
